If you're like most business owners, entrepreneurs or online coaches, you probably spend way too much time on social media.
In fact, a recent study showed that the average person spends nearly two hours per day on social media sites like Facebook, Instagram and Twitter.
While there's nothing wrong with spending some time scrolling through your feed or checking out what's happening with friends and family, if you're using social media for business purposes, those two hours can quickly turn into a huge time sink.
Fortunately, there is a way to get ahead of the game and prepare your social media content in advance so that you're not stuck staring at a blank screen trying to come up with something to post every day.
In this blog post, we'll show you how to spend just one hour preparing one month's worth of social media content.
The first step is to choose the platform or platforms that you want to focus on.
For the purposes of this exercise, we'll assume that you're primarily using Facebook and Instagram, but the same principles can be applied to any other platform including Twitter, LinkedIn and Pinterest.
Once you've decided which platforms you want to focus on, it's time to start brainstorming ideas for your content.
A great way to do this is by creating a mind map or brainstorming chart with all of your ideas in one place. This will help you organize your thoughts and come up with new ideas more easily.
- blog posts
- images
- quotes
- infographics
- behind the scenes photos or videos
- customer testimonials/reviews
- industry news
- tips and tricks
- FAQs
Brainstorm as many ideas as possible and don't worry about editing yourself at this stage.
The goal is simply to get all of your ideas down on paper so that you can start refining them later.
Once you have a good list of ideas, it's time to start thinking about when you want to post each piece of content.
Creating a content calendar is a great way to stay organized and ensure that your content is well-balanced.
For example, if you're posting once per day on Facebook and Instagram, you might want to make sure that each week has a mix of different types of content including blog posts, images, quotes, infographics and videos.
You might also want to make sure that each piece of content is posted at least once on both platforms.
Once you have a good mix of content and a posting schedule mapped out, it's time to start creating your actual pieces of content. If you have any blog posts already written, great!
You can go ahead and schedule those right away. If not, set aside some time in the next few days to write them so that they're ready to go when it's time to post them on social media.
For other types of content like images and quotes, you can either create them yourself or find ones that have already been created that are relevant to your business (just make sure to give credit if they're not yours!).
Once again, the goal here is simply to have all of your content created and ready to go so that when it's time to post it on social media, all you have to do is copy and paste it into the correct platform.
And there you have it!
By following these simple steps, you can easily spend just one hour preparing one month's worth of social media content.
This will free up valuable time in your schedule so that you can focus on running your business instead of being bogged down by daily social media tasks.
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